FROM BLAND TO BRAND THE UNIVERSITY'S BRANDING MAKEOVER GUIDE
RM 40.00
ISBN:
978-629-7754-13-0
Categories:
General Academics
File Size
9.82 MB
Format
epub
Language
English
Release Year
2025
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Author
Nicole Fu Chew XiangSynopsis
In today’s highly competitive higher education landscape, universities must stand out to attract top students. This book provides a strategic guide to building a strong university brand identity, with a special focus on Malaysian institutions. Through in-depth analysis and practical strategies, Dr. Nicole Fu Chew Xiang helps readers communicate their university’s unique value proposition, differentiate from competitors, and establish an emotional connection with prospective students.