POWER PLAY IN BUSINESS NEGOTIATIONS INSIGHTS FROM DISCOURSE
RM 85.00
ISBN:
978-629-7689-67-8
Categories:
General Novel
File Size
77.96 MB
Format
epub
Language
English
Release Year
2025
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Author
SHAMALA PARAMASIVAMSynopsis
This book is about the dynamics of power play in business negotiation meetings. Power play, however, is examined through the lens of language. The book describes how language privileges interests, from the perspective of power and politeness. Both, power and politeness, have a role to play in fulfilling goals in communication. The speech functions and discourse strategies used for negotiating and how their use shapes the process and outcomes of negotiation and communication are described. The book also examines power play for reflections of the cultural orientation and discourse norms of the negotiating parties. Business negotiation meetings between University Business Centre, Universiti Putra Malaysia and JC, a Japanese company, forms the discourse data of the book. The book has significance and applications for training in negotiation and intercultural communication as well as everyday use of language in any encounter where power plays out.