We're in an era that RBC Capital Markets calls "The Individual Revolution." Power is shifting from traditional institutions to individuals. This shift is poised to redefine the global economy and disrupt existing centers of powers. Healthcare is an industry like no other—in its unique challenges, but also in its unparalleled capacity to enhance human life. Author Glenn Llopis takes an in-depth exploration and "call to action" to healthcare leaders regarding healthcare's major challenges and opportunities, and how personalization is the industry's most urgent transformation. Using proven strategies for operationalizing personalization as a foundation.